At Loyalty Lab you can use our technology alone, or add on an extensive set of world-class services to get even more out of your marketing. We've worked with dozens of clients on strategy, technology, and implementation, so we can help you get the most out of us.
Analytic Services
Designed to extend your team's abilities around customer insight and program performance, the Loyalty Lab Analytic Services team can provide varying levels of sophisticated analysis on a project or retained basis.
Customer Segment Definition
Our team will go through your historical data and develop initial customer segments both for use in program design and ongoing operations. You can model these segments in a dynamic profile and reuse them across your implementation.
Program Performance Assessment
Historical data provides a good foundation for understanding changes in customer behavior. We can help design and implement systems for tracking program performance over time and in comparison to historical levels.
Custom Report Design
Our analysts can develop custom reports to meet specific needs that are beyond the skill set of your team, using our ad hoc reporting environment or direct database queries.
Integration Services
For companies that lack the time or expertise for a standard integration, Loyalty Lab can provide the help and capabilities to get you up and running.
File Transformation
We can take your files and write the transformations necessary to properly bring the data into your Loyalty Lab instance. We've handled everything from proprietary XML to delimited flat files to EBCDIC.
Strategic Services
Understanding your options, choosing a path, and documenting your approach are all important elements in your customer relationship strategy. We're happy to help, utilizing our hard-won experience in customer loyalty and retention in a variety of industries.
Program Strategy
Incorporating CRM or loyalty into your enterprise should be in accordance with your objectives and constraints. We'll help you understand what to focus on, what to expect, and what approaches would be best for the specifics of your business.
Program Design
Translating strategy into an actionable relationship program design requires attention to a wide range of details and clear understanding of how various decisions impact each other. Our team can help develop an executable design that minimizes organizational disruption and emphasizes your most important objectives.
Business Case Development
Modeling potential return on investment is an important part of understanding the expectations for a new program. We can develop ROI projections coupled with business insights, best practices, and other information to help your executive team make informed decisions.