Time to Take a New Look at Travel Loyalty
We bow down to the pioneers of loyalty every day at Loyalty
Lab. Airlines, then hotels were the first industries to embrace the loyalty
programs we power. But much has changed over the past twenty five years. Loyalty
Lab provides the technologies for established brands to move beyond their
legacy platforms with innovative features and empowers new entrants to truly
think out of the box.
The Travel Challenge
Financial pressures in travel and hospitality have forced
organizations to rethink the costs and benefits of their programs. Liability
associated with points or miles adds additional pressure on balance sheets. Legacy
systems are unwieldy and prevent great ideas from being implemented swiftly. Rules,
constraints and hurdles have members questioning program value – which has
reduced switching costs and led to less loyal behavior.
The Loyalty Lab Approach
Loyalty Lab learned a lot from travel programs. We built in
the features that consumers embraced and responded to. Points, miles, tiers,
rewards were the building blocks of our first releases and remain an integral
part of our future growth. But over the years we looked at the challenges
facing the travel industry to influence our approach. We built tools that give
the travel industry more ways to recognize and track customer value, more
insightful ways to target travelers and generate offers. And we invested in
analytics and reporting tools that allow travel industry marketers to dive
deeply into traveler behavior to determine how to optimize customer value.
Features
Loyalty Lab provides a rich and complete set of program
features tied to the high expectations of the travel industry. We’ve invested
in technologies focused on empowering new concepts for rewarding members,
better management of liabilities and costs and better overall member
experiences.
- Direct integration with reservations and yield management
systems
- Seamless connectivity with consumer websites and customer
service systems
- Dynamic award creation based on real-time yield management
rules, profit drivers and member attributes
- Dynamic reward pricing tied to liability management
objectives
- Flexible partner enablement to extend earning and burning
options
Benefits
Both established and new entrants to the travel industry can
benefit from Loyalty Lab’s powerful relationship marketing, loyalty and
analytics products. By choosing Loyalty Lab travel organizations can:
- Increase the flexibility of how their members are rewarded
for their valued behaviors
- Better manage the liabilities of accrued points or miles
- Significantly lower the cost of building and maintaining
their programs
- Respond more quickly to competitive actions, inventory
surplus and tightening and creative campaign ideas
- Significantly increase analytic insights and customer
intelligence