Specialty Retail
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Deeper Relationships With All Of Your Customers

Stores provide a powerful platform for best customer management efforts. With the right programs, retailers can combine the benefits of personal interaction with the rigor of direct marketing. Loyalty Lab gets to the root of our clients' needs, driving store traffic or increasing website and call center conversion based on behavior across all channels.

The Retail Challenge

Retailers, both direct and multi-channel, face continuous competition for customers. Profits are usually driven by a relatively small percentage of high-value customers who are under a constant stream of alternate options. A large portion of customers only buy once, or browse without buying.

The Loyalty Lab Approach

Loyalty Lab provides marketers with many options to take on this challenge. Since a typical retailer will have many different customer segments, marketers need many different tactics to reach and engage these segments. So our solutions can be configured many ways, can run simultaneously, can be limited to key segments, and can be triggered by an immense array of behaviors. This provides an automated yet segmented approach to engaging customers, allowing tweaks and nudges wherever there is potential for incremental revenue.

Features

Reaching out and connecting with your customers in every channel is no longer optional. Integrate the store, catalog, and online shopping channels into one seamless system capable of interacting with all of your customers.

  • Powerful targeting based on transactions and behavior across all channels
  • Built-in email services leveraging offers and loyalty
  • Recognize, track, and reward desired customer behavior

Benefits

Our solutions make it far easier to market and interact with in-store customers with the same level of insights available on direct customers. Imagine how much more relevant your offers and messages will be.

  • Identify more of your customers and prospects
  • Increase transaction frequency, customer retention and advocacy
  • Get to market in 60 days without new software or hardware