Keep In Touch With Your Hard-Won Customers
Its not easy to identify a consumer packaged goods customer. Once you know them, its even more important to keep them. Loyalty Lab provides the entire solution for retaining customers acquired through traditional consumer packaged goods (CPG) promotions, plus adds new ways to acquire customers virally through social networks and referrals.
The CPG Challenge
Connecting to customers directly after a promotion can be tough. Relationship marketing must be very cost effective yet be able to scale immensely. Promotions may only last a few weeks or months before they move on to the next one. A customer management solution must be flexible enough to manage multiple promotions simultaneously, ending some and starting others anew.
The Loyalty Lab Approach
Flexibility and adaptability are key for a long-term solution in CPG. Loyalty Lab provides a vast array of built-in functionality, all of which is reusable as a service. So each new promotion or campaign builds on the existing platform, extending the data model and using APIs to enable the new selling proposition.
Features
Loyalty Lab is not a custom-built or –integrated technology stack that must be rebuilt for each promotion. The Loyalty Lab CRM Suite is a collection of applications, databases, and APIs tied together with a web-based user interface, which together can be used to configure and host numerous simultaneous promotions.
- Common customer database
- Extensible data model
- Robust real-time APIs
Benefits
Our flat monthly fee covers unlimited numbers of promotions, clubs, and campaigns. Economics become predictable, letting you focus on creative and implementation.
- Continuity of customer data across campaigns
- Easily test new ideas without major new investments
- Add new customers through referrals and social networks