Consulting Partners
Main Image

World-Class Capabilities At Your Fingertips

Engaging customers in new and entertaining ways is the new mantra in loyalty marketing. Accruing and redeeming points are important, but are increasingly augmented with interactive experiences on social networks, widgets, and increasingly in stores, malls, kiosks, planes, games, and phones.

This future is already here. All of the pieces are in place to design and implement an incredible array of interactions, all based on a solid platform of data management and real-time data exchange.

Our Approach

Few marketers will implement a loyalty program more than once in their career. So Loyalty Lab includes comprehensive services to ensure your strategy, creative, and operations are well thought out and in place for launch. We're used to a wide range of data exchange capabilities, so we've spent years building and perfecting our data integration applications to make it simple for you.

Since every company has many different customer segments, loyalty marketers need a wide range of tools to impact customer behavior. Loyalty Lab is constantly adding to the marketers toolkit based on input from its clients and what we see in the market. And since our applications are delivered on demand, when we add capabilities for one client, they are available to all.

Features

Comprehensive loyalty program management with a reasonable price tag. Every client also benefits from our initial program strategy and design services based on your business goals and imperatives, plus regular performance assessment and recommendations.

  • Point accruals
  • Returns management
  • Rules-based point accelerations and bonuses
  • Reward catalog and redemption
  • Customer support applications
  • Support email
  • Waterfall customer identifiers

Benefits

Get a world-class program without hiring an agency or an army of consultants. By taking advantage of our shared code base and mutli-tenant architecture, you can get a full featured program up and running in weeks.

  • Improve profits by increasing retention rates of your best customers
  • Increase frequency among your new and lower value customers
  • Protect your best customers from competitors