A powerful platform for relationship marketing, driving incremental transactions and reducing overall marketing expense
Our core technology and the foundation of any customer relationship program. Perfect for companies with
substantial customer bases looking to move beyond home-grown or entry-level solutions. Loyalty Lab CRM offers all
the tools required for managing impactful customer retention and development efforts.
Segmentation and Targeting
Deriving and defining meaningful groups of customers is the cornerstone to an effective relationship marketing program.
Loyalty Lab CRM makes the segmentation process straightforward and intuitive. Once a segment is defined, it can be used
for a wide range of reporting and targeting tasks.
Offers and Promotions
Using multi-channel transaction, activity, and behavioral data combined with attribute data, marketers can define and
use targeted promotions specific to individual customers. Coupled with our Reward Code functionality, marketers can
ensure the right person gets the right offer and replace coupons with targeted, controllable offers.
Communications
Whether you use our built-in email capabilities or work with an ESP, mail shop, or mobile messaging provider, managing
communications is a snap. Traditional lists work seamlessly with our dynamic profiles to address almost any marketing
scenario.
Customer Support Interface
We provide a prebuilt web-based application for supporting clients which provides visibility into transactions, offers,
messaging, and other behavior. This can be built into an existing support environment using web services or other
tools.
Web Services
Almost all of our externally facing capabilities can be integrated using web services, providing tremendous
flexibility to incorporate CRM seamlessly into the rest of your operating environment.