Robust clienteling capabilities for the point of sale, enhancing customer engagment and incremental revenue
For many companies, putting tools in the hands of front-line staff provides outstanding return on investment. Loyalty Lab Clienteling is designed to leverage the insights and information gathered from across the enterprise and make it useful during those crucial interactions when the customer is right in front of an employee.
Data Collection and Warehousing
A variety of customer identifiers can be used to associate activities, behavior, and revenue with specific customers. This data is stored in our high-performance data warehouse and reporting data marts, and can be used within a clienteling environment.
Segmentation and Targeting
Deriving and defining meaningful groups of customers is the cornerstone to an effective relationship marketing program. Loyalty Lab Clienteling includes our powerful segmentation engine, which can be used to recognize key customer segments at the POS.
Offers and Promotions
Using multi-channel transaction and behavior data combined with our segmentation engine, marketers can define and use targeted promotions specific to individual customers. These Offers are displayed to in-store staff and are consistent with what customers see online and in email.
Tasks and Notes
Store personnel can set up reminders and tasks for individual customers, improving follow up and improving interactions during subsequent visits.
Communications
Whether you use our built-in email capabilities or work with an ESP, managing communications are a snap. Traditional lists work seamlessly with our dynamic profiles to address almost any marketing scenario. Messages are available via the clienteling interface to ensure consistent interactions.
Optimized Interface
Given the variations in POS solutions and the needs of retail and consumer products & services, Loyalty Lab provides client-specific optimization of the clienteling interface for your environment.