Many financial services consumers and marketers believe loyalty consists of earning points and redeeming for gift cards or miles. Our Loyalty Leap Technology enables a far deeper relationship between consumer and provider: increasing engagement, better managing customer lifecycle and increasing the return on reward investment.
The Financial Services Challenge
High acquisition costs place tremendous emphasis on maintaining long-term customer relationships. Managing the consumer lifecycle places a number of challenges on financial services marketers including increasing conversion and activation rates, driving consistent usage, competing for front-of-wallet status, managing both actual and silent attrition and ultimately maximizing relationships through product and service up and cross-sell.
The Loyalty Lab Approach
The richness of behavioral, transactional and interactional information allows marketers to take a highly intimate approach to loyalty marketing. Loyalty Lab’s tools get deep into the motivations for deepening relationships based on segment-specific insights. Our sophisticated tools for targeting and managing rewards can significantly cut program costs and liabilities while presenting far more innovative member experiences and options.
Features
Financial Services organizations can leverage practically every component of Loyalty Leap Technology. Accrual acceleration based on merchant or product categories, hard and soft benefits, automated marketing, dynamic rewards, lifecycle management, and targeted promotions are all fair game for the financial marketer.
- Targeted and dynamically-priced rewards catalogs
- PCI-compliant data security and privacy
- Powerful cross-sell/upsell capabilities
- Social data collection and messaging
Benefits
Marketers can manage every stage of the customer relationship with ease; and fine tune offers, messages, and user experiences along the way. Customers will move faster along the Loyalty Curve, deepen their relationships and stay around longer.
- Reduce or eliminate dependency on legacy systems
- Incorporate the latest marketing channels and technologies while leveraging existing investments
- Get new capabilities quickly, both initially and over time