Whether you make movies, publish magazines, or develop games, your long term success depends on sustaining consumer interest in your products. Identifying and cultivating fans goes a long way, but empowering them to be evangelists and rewarding them for loyalty puts control back in your hands.
The Entertainment Challenge
People love to be entertained. Finding a way to extend and monetize the relationship, however, can be difficult. The primary revenue source for much media, advertising, is under pressure from DVRs and a proliferation of outlets. Measurement is still generic, and building direct relationships is in its very earliest stages through site registration and social networks.
The Loyalty Lab Approach
The technology to build and sustain direct relationships with an audience already exists. At its core, the Loyalty Leap Technology platform lets the entertainment industry track and recognize the activities that lead to deeper engagement or connect customers directly with advertisers. It provides the tools to integrate and accelerate participation in community and social aspects of entertainment, and can motivate increased adoption and contribution.
Features
Recognizing and motivating individual customers is now within reach. Go beyond basic registration and gain opt-in to programs that engage customers wherever, whenever they interact with you
- Cross channel registration and customer behavior tracking
- Social media and network integration
- Automated promotions and communications
Benefits
By developing ongoing relationships with end customers, entertainment firms can develop new revenue streams, more predictable segment adoption, and develop more consumer loyalty towards the properties and venues under their control.
- Increase trial and cross-venue purchase
- Increase advertiser engagement
- More word of mouth and community involvement