Built from the ground up for loyalty programs, Loyalty Lab Reward provides a comprehensive set of features and capabilities for high-volume consumer marketers seeking a world-class loyalty marketing solution.
Data Collection
A variety of customer identifiers can be used to associate behavior and revenue with specific customers. This data is stored in our high-performance data warehouse and reporting data marts and is available throughout the application.
Points Engine
At the heart of Loyalty Lab Reward is a monstrously powerful rules-based engine for properly accruing points through your main program settings and targeted time-based offers. This is a complicated process requiring massive data processing capabilities. Just imagine looking at every item ever bought by every customer, every day, to see if someone has qualified for an offer or has changed tiers. Now consider what happens when a customer makes a return.
Segmentation and Targeting
Deriving and defining meaningful groups of customers is the cornerstone to an effective loyalty marketing program. Loyalty Lab Reward makes the segmentation process straightforward and intuitive. Once a segment is defined, it can be used for a wide range of reporting and targeting tasks.
Communications
Whether you use our built-in email capabilities or work with an ESP, mail shop, or mobile messaging provider, managing communications is a snap. Traditional lists work seamlessly with our dynamic profiles to address almost any marketing scenario.
Rewards
Managing a catalog of rewards items, along with the redemption processing, is just the start. Rewards can be priced variably, adjusting the point price based on a wide range of business rules.