Mobile Content Delivery
Loyalty Lab Brandpulse leverages the fact that mobile devices are an essential channel for brand marketers to interact with their consumers. Opt-in mobile marketing enables brands to deliver promotions and rewards to consumers at the most timely and valued points of contact.
Personalized product offers and content can be generated and sent outbound to consumers through SMS and MMS messaging. Consumers can accrue awards in a loyalty marketing program for actions such as redeeming a mobile offer or playing a branded mobile game. Inbound messages can also be sent by consumers directly to the brand while in-store, at an event, or as a response to other media. Loyalty Lab Brandpulse is able to track mobile interactions and responses for go-forward intelligent targeting.
Promotion Tracking
Loyalty Lab Brandpulse uses a proprietary promo code technology and system to associate a brand's promotions, product purchases, and activities to individual consumers. Unique one-time use codes can be associated with a channel promotion, on-package contest, product SKU, or activity. Consumers then get credit for their purchases or activities by entering or redeeming their code by texting, using an app, or visiting a site.
Loyalty Lab Brandpulse handles code validation and the accrual or instant conversion to the reward or benefit. Response and consumer data for multiple promotions and campaigns are aggregated over time, analyzed, and stored in our data warehouse.
Segmentation and Targeting
A database of a brand's consumers and their associated attributes and actions is a critical asset for an on-going relationship marketing program. Loyalty Lab Brandpulse utilizes our database management solution and segmentation engine to profile and target a brand's key consumer groups. A customer-centric view is developed through inbound data from transactions and interactions, as well as appended data.
By using data as an asset, brand marketers can work to maximize their marketing spend by presenting offers and promotions that speak directly to customer segments based on their transactions, affinities, and channels of choice.
Rewards Engine
At the core of Loyalty Lab Brandpulse is our rules-based rewards engine and massive data processing capabilities. Brand marketers can customize their program's rewards to fuel engagement by defining an accrual structure that maps to their brand's strategic objectives.
Brand marketers finally get the motivating capabilities to reward loyalty and advocacy, whether through points, community badges, levels, or another currency. Brand marketers can configure and automate marketing to issue triggered and time-based offers, incentives, rewards, and surprise and delights. These on-brand rewards motivate consumers to continually purchase, and to be vocal and active.
Cross-channel Analysis
Loyalty Lab Brandpulse processes transactions, activities, and interactions from multiple sources to produce key metrics for a brand's program. A dashboard can be customized to report on a brand's key performance indicators and provide a detailed view of consumers and their longitudinal behaviors.
Loyalty Lab Brandpulse incorporates several analytics tools such as ad hoc reporting, multi-dimensional OLAP analysis, and data visualization to drive insights for iterative program improvements and enhancements.