The Technology Leader in Active Motivation
We deliver software-as-a-service technology to accelerate and motivate positive changes in customer value and customer loyalty. If you want to grow the value of your customer base through programs, campaigns, and offers with an active component – loyalty, incentives, discounts, or other rewards – TIBCO Loyalty Lab should be part of your solution.
Powerful
We empower the marketer to influence and motivate changes in behavior. From the point accrual and reward catalog functionality for loyalty programs to the complex transaction processing for offers and coupons, our platform puts powerful customer loyalty tools in your hands.
Fast To Market
Our Software-as-a-Service model means it is easy for you to bring us into your marketing mix quickly. With our substantial experience integrating and interacting with other systems, you can have a world-class program impacting customer loyalty in a matter of weeks.
Multi-Channel
Move beyond online-only programs and engage with your customers across all channels. We combine substantial interactive marketing technology experience with deep expertise in offline marketing and transactional systems, placing a complete view of your customer behavior in your reach.
Cost Effective
Our technology-centric approach reduces or eliminates costly services while offering a wide range of functionality. Marketers get enterprise-class features and performance for a reasonable monthly fee.
Loyalty Programs
Motivate and accelerate customer loyalty with point and recognition programs incorporating accruals, rewards, tiers, offers, elite customer benefits, surprise and delights, and experiential reward options. TIBCO Loyalty Lab powers many loyalty programs in the market today.
Code-Based Programs
For many companies, unique codes are the best way to connect purchases with customers. Code-based programs and campaigns can drive sell through, brand trial, and brand frequency. TIBCO Loyalty Lab enables code redemption programs with social gaming rewards and more traditional options.
Social Promotions
Social technologies can amplify messages across generations of referrals and mentions. Sending offers through the wide range of messaging systems of social and distributed content can have swift and dramatic results, reducing the need for traditional marketing and messaging.
Coupons and Discounts
Consumers respond to promotions such as discounts, trial offers, rewards, or other behavior motivation. Incorporating promotions intelligently, using data-driven segmentation, cross-channel distribution, and tracking impacts trial, frequency, retention, advocacy, and loyalty.