The Technology Leader in Active Motivation
We deliver software-as-a-service technology to accelerate and motivate positive changes in customer value. If you are looking to grow the value of your customer base through programs, campaigns, and offers with an active component – loyalty, incentives, discounts, or other rewards – Loyalty Lab should be part of your solution.
Powerful
We put many tools in the marketer’s hands to influence and motivate changes in behavior. From the point accrual and reward catalog functionality for loyalty programs to the complex transaction processing for offers and coupons, our platform makes it easy to implement powerful capabilities.
Fast To Market
Our Software-as-a-Service model and substantial experience integrating and interacting with other systems means it is easy for you to bring us into your marketing mix quickly. Even with multi-channel integration, you can have a world-class program or huge improvements in functionality in a matter of weeks.
Multi-Channel
Move beyond online-only programs and engage with your customers across all channels. We couple substantial interactive marketing technology experience with deep expertise in offline marketing and transactional systems including point-of-sale, events, and packaging, placing a holistic view of your customer behavior in your reach.
Cost Effective
Our technology-centric approach reduces or eliminates costly services while offering a wide range of functionality. Marketers get enterprise-class features and performance for a reasonable monthly fee.
Loyalty Programs
Classic point and recognition programs, with accruals, rewards, and tiers, can play an important role in your marketing mix. Double point offers, elite tier benefits, surprise and delights, and experiential reward options all help motivate and accelerate desired behavior.
Code-Based Programs
For many companies, unique codes are the best way to connect purchases with customers. Programs and campaigns using code redemptions are very effective at driving sell through, brand trial, and brand frequency.
Social Promotions
Social technologies can amplify messages across generations of referrals and mentions. Sending offers through the wide range of messaging systems of social and distributed content can have swift and dramatic results, reducing the need for traditional marketing and messaging.
Coupons and Discounts
Most consumers respond well to promotions such as discounts, early access to products, trial offers, rewards, or other behavior motivation. Incorporating promotions intelligently, using data-driven segmentation, cross-channel distribution, and tracking have huge impacts on trial, frequency, retention, advocacy, and loyalty.