The result was campaigns with limited longevity – once the campaign ended, effects would trail off and disappear.  Now CPGs don’t have to settle for such short-lived impact.  Loyalty Lab provides consumer marketers with the tools to extend the customer lifecycle and boost the ROI of their marketing campaigns by establishing sustainable, direct relationships with the consumers who purchase their products. 

Programs, Not Promotions, Drive Engagement

Collecting email addresses is great.  What you do with them separates a promotion from a relationship.  By turning a campaign into an enrollment mechanism for a program with a longer-term view, consumer product marketers can build a base of known customers and continue the dialog over time.

Loyalty Lab’s products provide the foundation for such programs.  Robust enough to support tens of millions of customers without requiring new software or hardware, our products can be implemented quickly and grow in complexity as your program matures.

So instead of re-acquiring your customers over and over again, you can acquire them once and maintain an ongoing dialog that keeps them engaged and informed over the long term.

Tracking Behavior Over Time

Loyalty Lab Link, Loyalty Lab’s new product extension, lets CPGs add a universal purchase tracking component to their relationship marketing programs.  While loyalty programs are the most common approach, marketers can get creative with the underlying technologies.

Our newest product extension is a substantial update of our existing code management capabilities.  Codes are tamper-proof and allow marketers to link transactions or activities with customers down to the SKU and channel level.