Agenda: Chicago Session, May 13, 2010

• 8:00 AM
  Breakfast and Registration
• 9:00 AM
  Motivation and Acceleration

  Matt and Keith will discuss the future of customer loyalty and how Loyalty Lab is positioned to best aid marketers' efforts to rapidly accelerate the migration of their customers from aware to true advocates of their brands .

• 9:45 AM
  Predicting Loyalty

  Jim brings a best-in-class approach to using rigorous test design methodologies to determining marketers' best approaches to marketing innovation and investment

• 10:45 AM
  Compelling Email Design for Customer Engagement

  From retail to technology, CPG to B2B, Aaron Smith will review what makes an email campaign successful and provide actionable takeaways you can begin to implement immediately in your own email program. The session will cover creative, copywriting and testing strategies as well as emerging trends in email and cross channel digital marketing.

• 11:45 AM
  Marketing To Your Influencers

  With consumer voices playing a bigger and bigger role in a company's brand and reputation, knowing who your most influential brand advocates are has never been more important for your company's growth. This session will discuss ways to identify your most valuable customers, how to treat and engage them, and where to find more people like them.

• 12:30 PM
  Roundtable Session #1 and Lunch

  Join a session with your peers to discuss topics in customer loyalty, share insights and best practices, and learn from practitioners.

• 1:00 PM
  Roundtable Session #2 and Lunch
• 1:45 PM
  Tying Engagement to Customer Lifetime Value

  Teresa and David are working on a comprehesive research project on valuing customer engagement. They will present preliminary finding and discuss some of the insights from the study.

• 2:30 PM
  Loyalty, the Holy Grail of Marketing: A Cross Industry Discussion

  This panel of loyalty practitioners will compare the commonalities of their customer challenges and contrast what makes their industries unique.

• 3:45 PM
  The Power of Reviews

  Matt will discuss how consumer reviews and other user generated content impacts customer value. Customers generating content have higher value to the organization, so identifying, recognizing, and supporting these customers can have a large impact on lifetime value.

• 4:30 PM
  Successful Loyalty Acceleration: A Client Case Study

  Jeff will provide a current case study on how to develop impactful and insightful loyalty pilots including: market selection, concept testing and measurement

• 5:15 PM
  Closing Remarks