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Loyalty Lab Delivers Premiere SAAS-Based Loyalty Marketing Platform For Virgin America
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October 16, 2008
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SAN FRANCISCO, Calif. – October 15, 2008 – Loyalty Lab, Inc., provider of industry-leading customer loyalty and relationship marketing solutions, today announced delivery of its premiere, on-demand SaaS platform for the Virgin America Elevate frequent flier loyalty program.
Loyalty Lab's powerful and efficient, web-based relationship marketing platform is poised to become the gold standard for on-demand customer loyalty systems worldwide. Designed to increase customer profitability, Loyalty Lab CRMS (Customer Relationship Management Suite) achieves deeper levels of customer loyalty than competing solutions by empowering marketers to drive higher levels of retention, frequency and customer interaction. Highly configurable, scalable and multi-faceted, CRMS is designed to manage large numbers of customers and multiple channels for clients such as Virgin America.
Looking to implement a program that sharply departed from the frequent flier programs of legacy carriers, Virgin America selected Loyalty Lab for its ability to specifically address customer loyalty and retention by leveraging the power of their world-class CRMS platform in rapid time to market.
"Loyalty Lab offered the best approach to the unique challenges we posed for the Elevate program," said Bill Maguire, Virgin America's CIO. "The most important being the ability to provide our frequent fliers with the ability to search the cost of any flight in both dollars and points. The project's complexity resided in the integration of the airline's reservation system with the frequent flier points program. We chose Loyalty Lab for the ability of their platform and team to flexibly handle the design of such an innovative system in a short period of time."
Customer advocacy that drives deeper levels of retention and repeat purchases is of foremost concern among leading brands seeking more profitable customer relationships. Loyalty Lab's CRMS platform enables Virgin America's loyalty team to offer its frequent travelers a better overall experience through greater customer convenience and personalized promotions with a fast and very easy to use on-demand system. Elevate represents a first-of-a-kind loyalty program offering frequent fliers the ability to redeem points online at the point of booking with no black-out dates. Elevate members can redeem points for any unsold seat on any Virgin America flight at any time.
"Travel customers are among the most sophisticated consumers and to stay relevant, frequent flier programs must evolve into dynamic, behavior-driven systems," says Mark H. Goldstein, Founder and CEO of Loyalty Lab Inc. "Understanding how crucial the reservation, partner, and call center systems are to a seamless and engaging real-time customer experience, we designed a platform to meet these complex needs for Virgin America's frequent flier program."
The project team delivered a premiere multi-channel loyalty program unlike anything existing in the travel industry today. Virgin America can now offer real rewards to customers through their innovative redemption program with dynamic pricing and no black-out dates, eliminating the frustration associated with frequent flier programs.
Virgin America's frequent flier program has 1,300 new members joining every day to receive its exclusive offers. The loyalty program's extraordinary rewards are usable with all flights, and the program has offered some extraordinary rewards like the opportunity to fly on a JFK to LAX in-flight fashion show with the Victoria's Secret supermodels, tickets to the star-studded in-flight premiere of HBO's Entourage, and the chance to compete to earn a seat on a Virgin Galactic sub-orbital space flight.
About Loyalty Lab, Inc.: Loyalty Lab, based in San Francisco, is the fastest-growing CRM solution for leading brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, campaign management, and incentives from a single desktop. Customers include Virgin America, HSBC, 1-800-Flowers.com, New York & Company, Bally Total Fitness and a number of other prominent retail and service companies. For more information visit http://www.loyaltylab.com.
EDITORS NOTE: Virgin America is a U.S. controlled and operated airline and an entirely separate company from Virgin Atlantic. Sir Richard Branson's Virgin Group is a minority share investor in Virgin America.
About Virgin America: Launched in August 2007, Virgin America is a California-based airline that offers guests attractive fares and a host of innovative features aimed at reinventing air travel. Virgin America's base of operations is San Francisco International Airport's ultra-modern and convenient International Terminal. The airline's new Airbus A320-family aircraft offer interactive in-flight entertainment systems and power outlets for electronic gear. In September 2008, Virgin America was rated the "Best Business Class" among U.S. carriers in Condé Nast Traveler's 2008 Business Travel Poll. In July 2008, Virgin America was named "Best Domestic Airline" in Travel + Leisure World's Best Awards. In Zagat's 2007 Global Airlines Survey, the airline was ranked #1 among U.S. carriers for quality in First/Business Class. To learn more: www.virginamerica.com
Media Contacts:
James Malone
PR for Loyalty Lab
760-367-3121
james@inthenewspr.com
Abby Lunardini
Director of Corp. Communications, Virgin America
650-762-7169
abby.lunardini@virginamerica.com