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Loyalty Lab To Run Platinum Rewards, the Largest Loyalty Program for Independent Jewelers
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August 14, 2008
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SAN FRANCISCO – Sept. 12, 2006 – Loyalty Lab, Inc., the leading on-demand retention marketing solution for leading brands, announced today that Platinum Rewards, the largest loyalty program for independent jewelers, will migrate its program onto Loyalty Lab's platform so more of the nation's independent jewelers can offer sophisticated best-customer and loyalty programs.
Platinum Rewards was launched in 2003 by Michael Pollak, a co-founder of the Denver-based jewelry chain, Hyde Park Jewelers, to enable independent jewelers to offer loyal customers rewards programs like those offered by luxury department stores. Pollak sponsored development of the program, which was built to integrate with Application Systems Corp.'s POS system, a leading solution among jewelers. By partnering with Loyalty Lab's web-based platform, Platinum Rewards can be integrated with any jeweler's infrastructure.
"We wanted more jewelers to be able to offer customers membership in Platinum Rewards and did an exhaustive review before choosing Loyalty Lab to take over the program," said Michael Pollak, CEO of Platinum Rewards, "Loyalty Lab has the most robust loyalty platform on the market today and will help us grow and further scale our business in 2007."
"We're excited to have Platinum Rewards as a client and look forward to bringing on many more independent jewelers over the next 12 months," said Mark H. Goldstein, CEO of Loyalty Lab. "Because we're system agnostic and easy to implement and use, Platinum Rewards can become a staple among independent jewelers trying to compete against luxury brands and discount marts."
About Loyalty Lab, Inc.
Loyalty Lab, based in San Francisco, is the leader in on-demand relationship and retention marketing solutions for consumer brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand email, campaign management, loyalty programs, and incentives from a single desktop. Clients include Smith & Hawken, 1-800-FLOWERS.COM, and Bally Total Fitness. For more information visit www.loyaltylab.com.
About Platinum Rewards
Platinum Rewards, based in Denver, is the leading customer loyalty and relationship program for retail jewelers, with over 14,000 members. Platinum Reward's unique model includes over 1000 online retailers enabling members to earn more points, more quickly. Through Platinum Rewards, jewelry retailers strengthen existing customer relationships, attract new customers and increase frequency and average sale. For more information visit www.platinumrewards.net