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J&R Electronics Taps Loyalty Lab's On-Demand CRM Suite for First Shopper Loyalty Program
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August 14, 2008
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SAN FRANCISCO – June 6, 2006 – New York City landmark retailer J&R Electronics Inc. has launched its first customer loyalty initiative with Loyalty Lab, Inc., the leader in on-demand retail loyalty and customer management.
The family owned J&R Electronics, which sells consumer electronics, entertainment, and housewares from a website, catalog and series of widely recognized Park Row storefronts in New York, has launched the "J&R Loyalty Club." Customers who enroll in the program will receive the equivalent of 2% of all of their purchases in the form of J&R gift cards.
"Our customers have other options, but they keep coming back to J&R because we have managed to preserve a personal connection," said J&R Electronics CEO Rachelle Friedman. "With Loyalty Lab, we can now reward our best customers as they shop online."
Loyalty Lab's on-demand CRM Suite is hosting all of the components necessary for a multi-channel loyalty program, including customer signups, accounts and redemptions. The Loyalty Lab service is accessible from any standard web browser, enabling J&R marketers to create and implement offers and promotions using a simple set of graphical online tools.
"J&R has perfected customer service and relationship building – they wouldn't exist without a loyal customer base that returns again and again," said Loyalty Lab CEO Mark H. Goldstein. "What was missing was a program to reward shoppers for their loyalty, giving them even more reasons to keep J&R a mainstay."
About Loyalty Lab, Inc.
Loyalty Lab, based in San Francisco, is the leader in on-demand relationship and retention marketing solutions for consumer brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand email, campaign management, loyalty programs, and incentives from a single desktop. Clients include RedEnvelope, 1-800-Flowers.com, and Bally Total Fitness. For more information visit www.loyaltylab.com.
About J&R Electronics Inc.
J&R brings the best in electronics, computers and more directly to consumers. From landmark stores in Downtown New York City, J&R has been providing customers with a combination of price, selection, security, and service for over 30 years. Unique in the world of retailing, J&R is a megastore with the personal touch of a local retailer, a family-owned business with a reputation that spans the globe. For more information visit www.jr.com.