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Loyalty Lab and Equifax Join Forces to Deliver Enriched CRM Solutions
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August 05, 2008
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SAN FRANCISCO, Calif. – May 22, 2008 – Loyalty Lab, Inc., the fastest growing customer loyalty provider, and Equifax Database Services today announced a strategic partnership to give consumer brand marketers expanded customer relationship management solutions. Financial services, travel and retail clients, among others, gain access to the combined strength of Loyalty Lab's industry-leading technology and Equifax's unique data and marketing services to improve customer service and relationships.
Working together, Loyalty Lab and Equifax Database Services create combined solutions that integrate loyalty programs for best customer management with broader database marketing services and integrated communications. Forrester Research selected Equifax Database Services as a "Leader" among midmarket database marketing service providers in its Forrester Research marketplace comparison report, The Forrester Wave: Database Marketing Service Providers, Q4 2007 (November 2007 report).
"Consumer brand marketers are looking for deeper brand engagement strategies to maximize their own customer relationships," said Tom McGinley, vice president, Equifax Database Services. "Working with Loyalty Lab, we can offer marketers deeper, more integrated marketing solutions to bring buyers and sellers together and take their loyalty marketing efforts to a new level."
"Equifax is recognized as a marketing automation and database powerhouse and we look forward to working with them to deliver sophisticated, expansive solutions to our clients," said Mark H. Goldstein, CEO of Loyalty Lab. "Having already worked with Equifax Database Services on an initial client engagement, we are excited to launch a broader relationship with them in the marketplace and offer powerful and dynamic solutions."
About Loyalty Lab, Inc.
Loyalty Lab, based in San Francisco, is the fastest-growing CRM solution for leading brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, campaign management, and incentives from a single desktop. Clients include HSBC, 1-800-Flowers.com, New York & Company, Bally Total Fitness and a number of other prominent retail and service companies. For more information visit http://www.loyaltylab.com.
About Equifax Inc. (www.equifax.com)
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, employment and income verification and human resources business process outsourcing services, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers. Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability. Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, HR/payroll services, and much more. We empower individual consumers to manage their personal credit information, protect their identity and maximize their financial well-being. Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately 7,000 people in 14 countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.
Contacts:
Loyalty Lab
Renee Deger Public Relations Manager
renee@loyaltylab.com
415-659-8270 x812
Equifax Inc.
Jennifer Costello
Director, External Communications
jennifer.costello@equifax.com
404.885.8907