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Do You Need A Loyalty Program?
VentureBeat's Entrepreneur Corner,
August 06, 2009
by Michael Greenberg
Loyalty problems tend not to be on the forefront of entrepreneurs' minds. But an aggressive retention marketing program, even in early stages of a company's history, can pay big dividends.
The relevance of such programs depends on your business model. Your customer value can be the deciding factor in how useful these programs can be for you.