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Car Toys Starts Rewards Program
DM News,
August 14, 2008
by Melissa Campanelli
Car Toys launched a best-customer program that lets it identify and quickly reward shoppers once they spend a certain amount of money.
Loyalty Labs, San Francisco, hosts the program, which lets Car Toys manage the loyalty program with no commitment to enterprise software, in-house hardware or physical card deployment.
Car Toys, Seattle, is an independent retailer of mobile entertainment, performance accessories and wireless phones. It employs 1,200 dedicated professionals in 52 locations in Washington, Oregon, Colorado and Texas.
Loyalty Labs integrates Car Toys profile data as well as customer and transaction information from its retail stores into its system. The data come from both the retail and the online channels.
Car Toys rolled out "Car Toys Customer Rewards" this month beginning with retail locations throughout Washington.
After customers sign up, employees can identify those who have spent $200 and reward them with a $10 gift card. The cards are mailed monthly. As they spend more, customers earn greater rewards. The system also lets Car Toys send members targeted communications about offers and special events. Car Toys' employees can access the data from any standard Web browser, using a set of online tools to create and implement offers.